Overview
Listen, we’re all creatures of the internet. But in the abyss of internet rhetoric, there is also a yearning for perspective. “Reddit It’ isn’t just an exploration of how varied the internet can be, but a campaign examining how outlandish the internet may get when searching for different points of view.

Client
Reddit

Year
2025

Overview
God knows you have a decrepit container of Vaseline in your medicine cabinet. But what if it was also in your tool box, center car console, or even in the fishing gear for the deep sea fishing trips you take every couple of years. Vaseline is skincare. But the Jelly Collection is for everything. It’s still Vaseline. Now with more utility. 


Client
Vaseline

Year
2025

Overview
Fentanyl is the leading cause of death for adults aged 18 to 45. With such grave information, how do you create a campaign without relying on fear mongering? With the truth. “For When They Say Yes” prepares parents not for if their kids will do drugs, but when.

Client
End Overdose

Year
2026

Overview
Whiskas kills cats. Allegedly. Maybe. Why not confront the issue during a live debate? Whiskas vs The Internet examines both sides, putting gritty internet conspiracies up against a nutritious, viable cat food brand.

Client
Whiskas

Year
2026