End Overdose.

It’s a hard pill to swallow knowing your kids may do drugs. It’s even harder to know they may overdose.

Keeping your kids safe isn't as simple as abstinence. No matter what, kids will find a way to do what they want to do. Scare Tactics, Fear mongering, DARE, and Above the Influence all have one thing in common, they don't work.

Fear is a reaction. Not a solution. This isn't about being anti drugs, because not all drugs kill. The difference is that fentanyl does. And the likelihood that your kid may run into fentanyl at a party is alarmingly high. This is about conversation, education, and life.

It's about being prepared for when they say yes.

For when they say yes.

Print

To not just read, but receive.

OOH

Messaging that hits home.

Digital billboard on a sidewalk displaying the message 'ONE TALK YOU SHOULDN'T SKIP FOR WHEN THEY SAY YES. END OVERDOSE!'

A billboard against a dark cityscape at night displaying the message 'Kids are resilient. Not invincible. For when they say yes. End overdose.'

A park bench with an electronic sign displaying a message.

Partnership

For decades Band-Aid has provided families with quality first aid kits - but times have changed and they’re due for an update. With End Overdose’ help, Band-Aid will add narcan to every kit. Because sometimes there’s more than a scraped knee in the household and it’s our mission to ensure every family is covered for the unexpected.

First Aid x End Overdose

First aid kit containing medical supplies, including bandages, gauze, scissors, ointment, nasal spray, wipes, and cotton balls.

Smartphone case with the message 'END OVERDOSE' above a red cross and 'BAND-AID' written below in red

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